Most small businesses don't need a website. They need the thing behind it.

Preschools hire constantly and hate every part of it. They post on Indeed, the bill climbs with every sponsored click, and the applicants who show up don't know what a CDA is or why ratios matter. Directors are running a classroom and a hiring pipeline at the same time, usually from a laptop in the office at 6pm.

So I built a hiring platform that only does preschools. A center signs up, posts a role with the things that actually matter (credentials, pay range, hours) and it goes live on a job board built for early-childhood work. Applications come back scored and ranked, résumés parsed on upload. Flat monthly price, three tiers, no per-applicant surprise.

It's a real multi-tenant SaaS: Stripe subscriptions wired through a signature-verified webhook, plan limits enforced by a database trigger rather than a hopeful if statement, and row-level security isolating every center's data from every other center's. An external security probe came back clean: auth gates held, and anonymous reads of the candidate and application tables returned zero rows. That last part is the one that matters, because it's somebody's staff records.

• Next.js 15
• TypeScript
• Supabase
• Postgres RLS
• Stripe
• Resend
• pdf-parse
• Cloudflare Tunnel
• systemd

A photography studio was running its whole business out of an inbox. Inquiries came in as email, got answered late or not at all, and nobody could say how many turned into booked sessions.

I built both halves. The marketing site at cutecompanyphotography.com is original to the studio, with its own layout, palette and type, not a theme with the logo swapped. Its contact form writes straight into a Supabase-backed dashboard at studio.cutecompanyphotography.com that the owner opens with her coffee. Inquiries land in a pipeline, galleries route through Pic-Time, past clients get rebooking nudges. Magic-link sign-in, so there's no password to lose.

Row-level security on every table, because a studio's client list is a studio's client list. The public site ships a strict Content-Security-Policy and talks to exactly one origin: the dashboard.

• Next.js
• TypeScript
• Supabase
• Postgres RLS
• Resend
• Pic-Time
• Tailwind
• Netlify

A Black-owned mobile cold-pressed juice business in Tampa Bay. Storefront live on Shopify, checkout working end to end, and a brand system built around their real bottles and real logo rather than anything generated.

The part I like best is the ad pipeline. Their ad runs on EV charging-station screens around town, which means it has to be an exact 640×800 file, every time. So the ad is an HTML template rendered through a headless browser at 2× and downscaled, so it gets real typography instead of dragging text boxes around. The QR code is generated with high error correction and then scanned back programmatically to prove it works before anything ships.

The ad carries its own discount code, prefixed with the charging-station company's initials, so both businesses can see exactly which redemptions came from those screens. Small thing. It's the difference between a cross-promo and a guess.

• Shopify
• Admin GraphQL
• Playwright
• Python · PIL
• QR verification
• Brand system

Pressure washers and lawn crews around here rank below competitors who don't do better work. They just have more Google reviews. The bottleneck was never the software, it was the asking reliably happening at the one moment the customer is happiest.

The tool does one thing. Owner finishes a job, opens it on his phone in the driveway, types a name and a mobile number, taps once. The customer gets a text while the concrete still looks incredible.

I wrote the design brief around a 45-year-old standing in direct Florida sun who is tired of being sold to by marketing guys. High contrast, big tap targets, plain words. It should feel like a clipboard, not a startup.

• Node
• Twilio
• Mobile-first UI
• Google Business Profile

An interactive client proposal that lives in one HTML file. No server, no build step, works on a plane. Send it as a link or attach it to an email.

The client picks a package, toggles add-ons and watches the total update, types their name to sign, and accepts. That acceptance either opens a pre-filled email back to you or POSTs as JSON to a webhook. Nothing to set up, or fully wired into a workflow, depending on what you need. The structure follows what PandaDoc, Proposify and Qwilr have already proven converts, rather than my opinion about it.

• Vanilla JS
• Single file
• Zero dependencies
• Webhook-optional

A food truck makes more on one catering event than on a whole day of service. Most never turn up in catering searches, because their Google profile says Food Truck where it needs to say Caterer. One field, and it decides who gets found.

Before writing any code I pulled the state licensing database (365 active trucks across the corridor), read 840 owner posts, and looked at what the businesses actually winning the map pack are running. The current number one uses a free Google Site with a PDF menu. Their moat is reviews, not web design.

So the spec exists and nothing is built. It ships after two owners have put down a deposit, and not before.

• Market research
• State licensing data
• SERP analysis
• Local SEO

A Python toolchain that builds short-form video start to finish: script, voice, captions, music bed, stitched render, plus carousels. It's driven over a Telegram bot, so I can kick off a render and pick it up from my phone.

I built it because making content by hand was the thing quietly stopping every other project from getting marketed.

• Python
• FFmpeg
• TTS
• Telegram Bot API
• Auto-captioning