Most small businesses don't need a website. They need the thing behind it.

My own business. Refreshment Solutions Group places free phone-charging stations in Tampa Bay bars, restaurants, hotels, gyms and salons. I'm a distributor for JB Charging: the venue hosts a power-bank station and earns a share of every rental, and I install, stock and service it. The site at charging.featureflagtools.com has one job, which is getting an owner to text me.

It's three pages, Charging now with Vending and Ice next, built as plain HTML, one stylesheet and one small script. The Charging page loads in under 200 KB on a first visit. On phones a Text us / Call us bar stays pinned to the bottom of every page, so the next step is always one tap away. One form inbox serves all three divisions, with a hidden field that tells Charging leads from Vending leads, and a honeypot instead of a captcha.

Before it went live it passed 49 of 49 scripted behavior checks and came back with zero axe accessibility violations at desktop and phone sizes, menu open included.

• Static HTML
• Jinja2 build
• Self-hosted fonts
• Formspree
• Playwright
• axe-core
• Cloudflare Tunnel

A Black-owned mobile cold-pressed juice business in Tampa Bay. Storefront live on Shopify, checkout working end to end, and a brand system built around their real bottles and real logo rather than anything generated.

The part I like best is the ad pipeline. Their ad runs on EV charging-station screens around town, which means it has to be an exact 640×800 file, every time. So the ad is an HTML template rendered through a headless browser at 2× and downscaled, so it gets real typography instead of dragging text boxes around. The QR code is generated with high error correction and then scanned back programmatically to prove it works before anything ships.

The ad carries its own discount code, prefixed with the charging-station company's initials, so both businesses can see exactly which redemptions came from those screens. Small thing. It's the difference between a cross-promo and a guess.

• Shopify
• Admin GraphQL
• Playwright
• Python · PIL
• QR verification
• Brand system

An interactive client proposal that lives in one HTML file. No server, no build step, works on a plane. Send it as a link or attach it to an email.

The client picks a package, toggles add-ons and watches the total update, types their name to sign, and accepts. That acceptance either opens a pre-filled email back to you or POSTs as JSON to a webhook. Nothing to set up, or fully wired into a workflow, depending on what you need. The structure follows what PandaDoc, Proposify and Qwilr have already proven converts, rather than my opinion about it.

• Vanilla JS
• Single file
• Zero dependencies
• Webhook-optional